HTI’s Michelle Dalziel on working with retailers to maximise range space.
The retail landscape is ever-changing and that has probably never been more evident than now, and for licensees this presents a whole new set of challenges.
The Source asked some key names how they see the future of licensed product at retail and where potential further growth could come from.
Today: Michelle Dalziel, licensing manager, HTI Group
“I’m sure most can agree there is an air of uncertainty around this subject in the industry right now, however I think it’s important to remember licensing isn’t going away. The opportunities are becoming more niche in this ever changing fast moving landscape.
There is no avoiding that more than ever retailers are limited to the support they can give a licensed brand across the various categories. Buyers want the safe options in this current climate, so naturally are more selective on how they use their range space, with many opting for private label products.
As a licensee, it’s about ensuring we work with them to understand this and provide solutions that help them maximise on their limited range space.”
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