Sambro’s Nikki Samuels on where he sees growth for licensed products coming from.
The retail landscape is ever-changing and that has probably never been more evident than now, and for licensees this presents a whole new set of challenges.
The Source asked some key names how they see the future of licensed product at retail and where potential further growth could come from.
Today: Nikki Samuels, director, Sambro
“I’m very confident that licensed products in all categories have a great future if there is true innovation and investment in the ranges. The biggest challenges are own brand and trend-led ranges taking up the retail shelves.
There’s lots of growth to come from new technology with fresh innovation. Selling into new territories and markets with existing ranges is a quick win. Social media and online is growing every year as the high street is shrinking.
I also believe that there is lots of growth to come from the grocers, cross category retailers and specialists as their competition goes out of business.”
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