Agency will exclusively handle licensing in Turkey for the brand.
House of Turnowsky is expanding its brand further afield, appointing Lisans A.S. as its exclusive representative in Turkey.
The agency will look to develop the brand – which already has a strong presence in textiles and homewares – into stationery, back to school and lifestyle products.
The Turnowsky brand introduced its 2019 collection to potential licensees at a special hosted workshop in Istanbul recently.
“We couldn’t be more delighted with this new partnership with Lisans A.S., which we view as a game changer for our international licensing programme,” said Kobi Tadmor, chief executive at House of Turnowsky. “Our strategy is to develop the Turnowsky brand strongly into textiles, fashion accessories, tableware and stationery and many of the top global textiles and homeware manufactures are in Turkey, served by Lisans A.S.
“It is an incredible agency, renowned for its close relationships with industry leaders in this field and beyond.”
Hakan Durdag, owner and ceo of Lisans, added: “Turnowsky has developed a stunning portfolio which specifically targets the textiles and homeware wholesale market, key areas for our business.
“We look forward to announcing the signing of some excellent licensees for this wonderful brand in the very near future.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
