Spider-Man into the Spider-verse elements include a live set from rapper Jake Miller.
Sony has launched an immersive music experience with a New York pop-up – with Spider-Man into the Spider-Verse playing a role.
The space is the centrepiece of Sony’s third Lost in Music experiential campaign, which brings Sony technology together with Sony music artists to create unique and shareable experiences for an 18-24 audience.
Produced by creative agency, Ralph, the pop-up is also the home for live performances and a weekly YouTube talk show featuring Sony Music artists.
The Spider-Man into the Spider-verse elements centre on a live set by rapper Jake Miller – which is being recorded today (December 11) and will be on YouTube on December 14.
There will also be some special tie-in merchandise, while the venue will also be decked out with Spider-Verse graphics on the screens for the whole of the week running up to the general film release.
A raft of other activity will be running across the Lost in Music installation including the chance for guests to create a personalised song as they move through the immersive experience.
The installation analyses the way each attendee moves and interacts with the cutting-edge technology throughout the space, combining it with the rhythm of their own heartbeat and adding musical components to create a unique, downloadable track.
“It’s been tremendously exciting to work on this year’s Lost In Music campaign, which builds on previous years to really push the limits of what’s possible in terms of creating an immersive, interactive experience for music fans,” said Chris Hassell, founder of Ralph Creative.
“Combined with the live performances and complementary YouTube channel, Sony is able to connect with an extremely wide audience across multiple content and technology types.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
