Agency to develop programmes around The Phantom of the Opera, CATS and Starlight Express.
CPLG is to build licensing programmes around some of Andrew Lloyd Webber’s most popular musicals.
The company has been appointed worldwide licensing agent by The Really Useful Group – which is wholly owned by Andrew Lloyd Webber and promotes, licences and produces his shows and music around the globe – for The Phantom of the Opera, CATS and Starlight Express.
CPLG will develop a cross-category licensing programme, including apparel, dress-up, gifting, paper and stationery and homewares, which celebrates the themes and captures the iconic logos of the well-loved shows.
“Andrew Lloyd Webber has reigned over the musical theatre world for nearly five decades with fans of his musicals spanning many countries and generations,” said Steve Manners, evp business development at CPLG. “There is huge potential to capitalise on this universal appeal and we already have some exciting conversations in the pipeline which we will be announcing soon.”
The Phantom of the Opera and CATS recently made their first foray into the world of fashion when The Really Useful Group announced a collaboration with US streetwear brand, The Hundreds.
Founded in LA and sold worldwide, The Hundreds is one of the biggest players in the streetwear scene and heavily influenced by 80’s and 90’s skate, punk and pop culture. The collaboration explores the connecting themes between the theatrical productions and streetwear culture across a range of adult apparel and accessories.
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