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Heathcote & Ivory welcomes MooMoi to roster

Toiletries and gift specialist teams with illustrator Meredith Wing for new range.

Heathcote & Ivory has teamed up with mixed media fashion illustrator Meredith Wing to create a new licensed collaboration for autumn/winter 2019, MooMoi.

Designs will feature a mix of flowers, vegetables and watercolours to create sophisticated women, with products spanning bath and body items to include hand lotion.

Fragrances will feature a combination of fruit and flowers, inspired by apples, bergamont, greens and roses which will be blended with vitamin C, mango and papya.

Artist Meredith initially trained in fashion design and architecture, with her design talents coming together in 3D drawings that celebrate unusual materials. Her #SomeFlowerGirls illustrations combine fresh flowers, produce and other found objects.

Recent licences that have joined the Heathcote & Ivory portfolio include Sara Miller London and the RHS.

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