New business unit will manage and maximise expansion of iconic brand.
CBS Television Studios has launched a dedicated Star Trek global franchise group.
The new business division will manage and maximise the expansion of the iconic brand beyond the traditional linear broadcasting and streaming.
Veronica Hart will lead the new team as evp, Star Trek global franchise management, switching from her previous role as evp global franchise management and CBS Consumer Products.
The unit’s goal is to ‘invigorate and broaden’ the Star Trek fan community through additional branding opportunities, such as podcasts, a revamped StarTrek.com and new digital spaces, consumer products and gaming, live experiential events and global attractions.
The expansions are designed to complement CBS’ growth of the Star Trek universe which now includes two live action series, two animated projects and multiple shorts.
“Veronica and her team are not only gifted brand strategists and veteran consumer products executives, they are also experts on the Star Trek canon,” said David Stapf, president of CBS Television Studios. “We are excited to launch this new business unit because the brand has an enormously rabid fan base, and we look forward to expanding its reach even further.”
The executive producer of the various Star Trek series, Alex Kurtzman, added: “As we expand the Trekverse, Veronica’s team and Secret Hideout are dedicated to broadening Star Trek’s brand reach by amplifying its core values globally: empowerment, inclusion, imagination, and above all, the exceptional storytelling that’s inspired generations of fans.”
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