Agency appointed to handle Benelux, Nordics and CEE.
Carte Blanche Group has appointed CPLG as its licensing agent for Belgium, the Netherlands and Luxemburg (Benelux), the Nordics and Central Eastern Europe (CEE).
The deal covers Carte Blanche’s portfolio of brands including the Me to You properties: Tatty Teddy, Tiny Tatty Teddy and My Dinky Bear.
CPLG will now with licensees across various categories to expand Carte Blanche’s retail footprint throughout the territories.
CEE has already seen healthy success with a growing apparel range led by Tiny Tatty Teddy at Smyk, the leading Polish retailer of children’s apparel, toys and accessories. In Benelux there is an established presence with cards, plush and stationery, providing a strong retail platform and consumer awareness in the region.
“The properties in Carte Blanche’s brand portfolio have classic and enduring cute appeal which attracts consumers of all ages,” said Maarten Weck, evp and md of CPLG. “These proven strengths and the extensive artwork of the brands make them ideal properties with which to develop robust licensing programmes.
“We’re delighted to be working with the Carte Blanche team to grow their business and brands in Benelux, Nordics and CEE.”
Duncan Hamilton, head of licensing at Carte Blanche, added: “We are proud to be entering into a long-term agreement with CPLG, building a powerful retail programme across categories within Benelux, Nordics and CEE.
“CPLG are the perfect agency to deliver and execute an exciting licensing strategy, ensuring our beloved brands have maximum exposure at retail and beyond.”
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