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US Polo Assn. drives on with licensing programme

Ranked as fourth largest sports licensor and 36th overall in new report.

US Polo Assn. – the official brand of the United States Polo Association – is continuing to make waves with its licensing programme.

The brand was listed as the fourth largest global sports licensor and 36th overall in the recent Top 150 Global Licensors listing in License Global.

It jumped six spots in the overall rankings, mainly thanks to a record year in 2018 across all fronts.

The year saw US Polo Assn. reach $1.7 billion in retail sales, as well as achieve double digit growth. It also expanded its footprint to include 166 countries and 1,100 US Polo Assn. retail stores worldwide.

“To be recognised in such an esteemed list as the fourth largest global sports licensor and 36th overall is truly an honour and shows the hard work and dedication of our teams around the world to achieve these results,” said J. Michael Prince, president and ceo of USPAGL. “To have US Polo Assn. and the sport of polo mentioned in the same breath with iconic sports brands such as Major League Baseball, National Football League and National Basketball Association is very special.

“Our focus on executing the long-term strategic plan and elevating the global presence of our brand has been critical in our ability to climb the ranks and be part of this elite peer group.”

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