Misirli’s Kim Bown on why licensed products remain strong for the company.
2019 has already been an eventful year, but arguably there’s more drama to come.
Source catches up with a selection of licensees to ask what they feel are both the positives and the challenges that lie ahead for the remainder of the year.
Today: Kim Bown, director, Misirli
“Staying positive and even more proactive and creative is the key. Our product category of essential items is still an area that people keep buying into. And in the adult sector we have had great success with niche licences, too.
However, Brexit still keeps giving us all grief and some of the biggest issues we will face are on exchange rates and border controls for goods coming in by truck. Licensed products for us remain strong and is, in fact, growing at some retailers.
However, if the exchange rates become even more difficult to work with, we will all need to review buying costs/margin expectations from supply/retail/licensee and licensor to help maintain levels of business.
We will have had the best second half of the year results than we have had in the last couple of years and repeated business, so the run up to Christmas looks quite encouraging and is showing retailers are a bit more optimistic, too.”
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