This ad will be closed automatically in X seconds.

Pyramid ready to react to Star Wars momentum

Licensee launching The Rise of Skywalker line as well as products for The Mandalorian.

With 2019 drawing to a close, Pyramid International is turning its attention to events taking place in ‘a galaxy far, far away’.

With Star Wars: The Rise of Skywalker now in cinemas, Pyramid is ready to react to the momentum for the franchise. Its new range consists of the licensee’s core products of posters, wall art, UK produced drinkware, badges, keychains and stationery – including the on-trend sequin flip notebook.

Meanwhile, development for The Mandalorian started earlier this year, with products beginning to launch. These include a collection of POD everyday mugs, canvases and posters focusing on the titular bounty hunter himself.

A collection focusing on The Child is also in development, with posters, wall art and drinkware due to launch in early 2020. These will be followed by badges, stickers, keychains, stationery and further drinkware throughout the year.

“We have worked alongside Disney and Lucasfilm to produce Star Wars products since 2014 and it remains one of our premier licences,” said Robert Ling, marketing manager at Pyramid International. “We have enjoyed successes across the classic portfolio, modern trilogies and video games, so it’s fantastic to be adding The Mandalorian to our collection – especially the phenomenon that is The Child.

“Our designers are big Star Wars fans so were very excited by the opportunity presented by the new guides – the force is definitely strong with this one.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LA24500x500
 
It's May and that means that the entry deadline for The Licensing Awards 2024 is approaching - with a closing date of Thursday 30 May 2024....
RoyalMailPeppa500x500
 
"Getting mail in the post is an exciting and special treat for little ones, and we cannot think of a better way for families to embrace this first experience than with Peppa Pig stamps from Royal Mail."...
H&MPantone500x500
 
H&M Home has unveiled its second collection with Pantone, using two colour palettes - Zesty & Fresh and Sweet & Juicy - playing with the idea of flavour, taste and hues....
RainbowKristina500x500
 
Kristina Sundby brings over seven years of retail experience in categories including party and celebrations to the company....
RainbowBrite500x500
 
Hallmark is marking a major anniversary this year, with an extensive licensing programme in celebration of Rainbow Brite’s 40th anniversary....
StationeryAwards500x500
 
A number of licensing companies and brands have been named as finalists in the Stationery Awards 2024, which take place on the first evening of the London Stationery Show (Tuesday 14 May)....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.