Aykroyd & Sons’ Sion Aykroyd talks new sustainable ranges and a growing licensing portfolio.
It’s a New Year and many in the industry will be hoping to move on from the uncertainty that swirled throughout 2019.
Source catches up with a selection of licensees to ask them about their hopes and fears for 2020, from both a business and a personal point of view.
Today: Sion Aykroyd, director, Aykroyd & Sons
“To be brutally honest, 2020 fears are currently rolling off my tongue a lot easier than the hopes, with Mothercare’s liquidation, retail uncertainty at an all time high, Brexit, exchange rates and on so on, but let’s not dwell on that! In the midst of all this, we do have plenty of hopes for 2020 and beyond.
Our customers are reporting back fantastic sales on nightwear with many placing urgent repeats and top up orders for spring 2020. I’m also hopeful these recent strong sales give the retailers confidence into buying and planning their ranges for AW20. We’ve seen huge success and volume sales being driven by aisle end promos and FSDUs. We’ll be working closely with our customers to secure this space again for AW20.
Aykroyds are excited to launch a range of products for 2020 that have been sourced completely from recycled and sustainable material. From the fabric and trims to the accessories and packaging. We hope to use this sustainable platform on future orders for all our customers.
Our licensing portfolio is also evolving nicely to complement our expansion into new customers and product categories.”
This feature originally appeared in the spring 2020 edition of Licensing Source Book. To read the full publication, click on this link.
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