Attachment Licensing secures new international partnership between star and leading textile licensee.
Singer-songwriter Rita Ora is launching her first interior home collection with Ashley Wilde, with a focus on luxurious bedding and accessories.
The international partnership was secured by Attachment Licensing and will see the launch of six unique designs, each inspired by one of Rita’s many loves and reflecting her glamorous style.
The designs are available in single, double, king and super king sizes, complete with complementary pillowcases. All designs have accompanying decorative cushions and throws, adorned in lavish trimmings to complete the luxurious look.
The collection will be stocked at major UK retailers including Amara, Shop Direct, NEXT, House of Fraser, Seymour’s, Fishpools and Leekes, and exclusive to Myer in Australia. Launching on February 10, the bedding sets will retail from £65 to £134 and accessories from £34 to £120.
A pre-sale is also running on Rita’s website before the range hits retail.
“I’m so excited to launch my first bedding collection,” enthused Rita. “Interiors are a passion of mine and it’s been fun to be able to incorporate my favourite things into the designs. I hope people love the collection as much as I do. It’s comfortable with a touch of luxe, with colours that are warm and calming; perfect to make your bedroom a sanctuary.”
Charlotte Clisby, md at Attachment Licensing, added: “This partnership is a brilliant example of how effective working with global superstars can be. When there is authenticity, originality and integrity in a new talent led brand, matched with a pioneer in their consumer product category, there really is no boundaries. That’s what Attachment Licensing is excited by and this is the perfect example. Working with both Rita and Ashley Wilde has been nothing short of brilliant, this is just the start of very big things to come.”
Marc Strong, brand director at Ashley Wilde Group – which is showcasing the range on its stand at Spring Fair this week – continued: “Ashley Wilde Group is thrilled to add esteemed celebrity, Rita Ora, to our roster of established lifestyle home brands. We’re very pleased to partner with the globally respected artist as she begins this new venture, to launch her first bedding collection with the support of our industry expertise and exceptionally talented design team.”
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