Kids’ market intelligence company partners with Kids Corp for move into new territory.
Kids’ market intelligence service, Kids Insights is continuing its global expansion, teaming up with Kids Corp to launch in Brazil.
The move will launch The Insights People into its eighth market and fourth continent and will mean that Kids Insights will now be surveying more than 2,500 children a week, or 125,000 a year.
From March 2020, Kids Insights Brazil will start surveying 410 kids a week in Brazil, resulting in a total of 21,000 children being surveyed each year providing companies with access to real-time market intelligence on the attitudes, behaviours and consumption of Brazilian children for the first time.
“We are really excited to continue our global expansion,” said Nick Richardson, ceo of Kids Insights. “Brazil is a significant market, which is changing and developing at such a significant rate – meaning that companies who are creating content and products for children are finding it increasingly difficult to understand children’s ecosystems and what that means for them.”
As part of the launch, Kids Insights has partnered with Kids Corp, the leading kids’ digital company in Latin America.
Demian Falestchi, ceo of Kids Corp (pictured above left with Nick), commented: “We are delighted to take this important step in Latin America. The products and services we launch with Kids Insights will allow advertisers, agencies and content creators to access to very valuable information about the preferences, behaviours and trends of our segment, something that until today was almost impossible to find.
“It’s our mission to empower all actors from the digital ecosystem for children, and information is power.”
Nick continued: “We are excited to be working in partnership with Demian and his team at Kids Corp, and look forward to providing organisations in Brazil access to our award-winning market intelligence portal.”
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