Lifestyle brand teams with Italian football club for unique collection.
Lifestyle brand tokidoki has teamed up with Italian football club AS Roma on a unique collaboration.
The move marks the first time that tokidoki has collaborated with a football club, with the partnership including content creation, co-branded product and a restyling of the club mascot.
The first AD Roma x tokidoki collection is highlighted by a collectable vinyl figurine of Romolo, one of the central characters created as part of the collaboration, as well as a hat by New Era.
A new line of clothing for men, women and children will also be released, plus a range of bags and accessories.
The collaboration represents a life-long dream for co-founder and artist behind tokidoki, Simone Legno: “I live and breathe Roma and beyond this collaboration being a career dream come true, emotionally it means so much to me, because I know how proud it makes my family and friends that I have been given this amazing opportunity to show my love for Roma and contribute to our culture.”
The collection is exclusively available from AS Roma and tokidoki online.
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