Company joins BuzzFeed, Sanrio, Sybo Games and more working with IP licensing platform.
Brainbase – developer of IP licensing platform, Brainbase Assist – has teamed up with MDR Brand Management to help its clients ‘supercharge’ their licensing businesses.
MDR – which is the brand management arm of international law company, Mishcon de Reya – joins the likes of Sanrio, BuzzFeed, Sybo Games and Maui and Sons among others in Brainbase’s current customer line-up.
“We decided to partner with Brainbase once we saw the intuitive interface behind the platform,” commented Daniel Avener, ceo of MDR Brand Management. “Furthermore, as we head towards providing deeper data and tracking solutions for our clients, we were completely aligned with its capabilities and scalable technology, to ensure that we are always several steps ahead of an ever-evolving industry.
“Brainbase’s simplification of managing multiple agreements all in one platform will streamline several efficiencies for us and make our business run more effectively.”
Nate Cavanaugh, ceo of Brainbase, added: “We’re thrilled to kick off 2020 with an incredible client acquisition in MDR Brand Management. It is clear the team at MDR has a uniquely innovative mindset when it comes to adopting technology solutions that will benefit their clients.
“We look forward to combining their leading brand management expertise with our leading technology ecosystem to produce outstanding results for MDR’s clients for years to come.”
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