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Widdop expands its licensing portfolio

Company has acquired the worldwide licence to Ice & Slice, which will join its luxury housewares range.

Widdop and Co has acquired a worldwide exclusive licence to Ice & Slice, patented by Nobilé Glassware, which was highly commended in the Contemporary Gift category at the 2020 Gift of the Year awards in February.

It will be added to the company’s Hestia home brand as a luxury housewares range.

“We’re delighted to add Ice & Slice to our portfolio,” enthused the company’s product development director Stephen Illingworth. “The product is so unique, and the design is executed to such a high standard, that we know our customers, and theirs in turn, will love it. We’ve not seen anything like before and it’s bringing an exciting and fresh new concept that’s perfect for the summer season.”

The concept features oversized 690ml balloon copa style gin/vodka glasses with realistic resin fruit moulded into the bowl, to include lemon, lime, orange, strawberry, cherry, watermelon and ice cube designs. The lemon glass is currently available, with the remainder of the designs coming out later in the year, and other glassware shapes to follow.

Current Nobilé Ice & Slice customers will be contacted to update them on their orders which will be fulfilled by Widdop going forward.

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