New dedicated guide shines the spotlight on the essential companies that help join the dots and fulfil vital roles.
The Licensing Source Book has launched a new dedicated ‘Guide to Services and Suppliers for the Licensing and Retail Industry’ in its Autumn 2020 edition.
The aim of this guide is to shine a spotlight on the essential companies that help to join the dots and fulfil vital roles to fully bring to life amazing licensing campaigns, products and retail executions.
From the very beginnings of the lifecycle of a licensing programme, with the creation of dedicated designs and style guides, through to imaginative packaging and retail point of sale to ensure products stand out on shelf, plus the retail executions themselves – be they shop-in-shops, short-term pop-ups or online stores. These companies are important cogs in the business of licensing.
Quite frankly, the industry couldn’t operate without them, but these companies don’t necessarily get the attention or exposure they deserve – which is why we’ve made sure that this dedicated guide really showcases their talents and services.
From design, public relations and marketing, through to the important ‘behind the scenes’ work in logistics, auditing and software, financial and legal services, plus consultancy and third party agency representation – you’ll find them all over 50+ pages in the autumn book.
As well as having a full 12-month shelf life in print, the guide will also have a permanent standalone presence on LicensingSource.net, generating further reach and exposure for these often unsung heroes of the business.
If you’re a supplier or service company which would like to get involved in the guide, simply contact Ian Hyder or Rob Willis by clicking on their respective names.
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