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Will Smith teams with London Lions for Bel-Air Athletics UK launch

The actor is teaming with the British basketball players for the launch of his new fitness fashion line.

Will Smith is teaming up with British basketball players from the London Lions for the UK launch of his new fitness fashion line.

The actor and designer confirmed in a recent Instagram post that the London Lions would be modelling the Bel-Air Athletics collection, reported The Industry.Fashion.

The label – which originally launched in 2019 – is sold in Selfridges in the UK, with the spring/summer 2021 collection seeing it make the shift from limited edition capsule collection to full premium label.

Items will include branded t-shirts and tracksuits, printed blazers (lined with a classic Paisley print) and embossed hoodies.

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