The Royal Horticultural Society has partnered with licensee Hug Rug for the RHS Hug Rug Collection – a range of eco-friendly barrier mats and runners in a wide variety of designs.
The range of nature-inspired mats has been specifically and exclusively designed for the new RHS Hug Rug Collection, promoting themes of the outdoors, nature, and sustainability.
The designs are Woodblock (mat and runner); Bugs and Butterflies (mat only); Garden Floral (mat only); Autumn Leaves (mat and runner) and Garden Tools Green (mat only). Garden Floral will be available in two colour options. All mats are 65x85cm. The runners are 65x150cm.
The collection is due to launch on 1 September, with a second launch following in October when another Woodblock colour option will be available, along with a new design called New Garden Vegetables.
The RHS brand will be highlighted on stickers using the RHS logos on the packaging. The partnership will also be highlighted on the Hug Rug website.
“The Hug Rug range has long had a strong appeal to UK homeowners for its beautiful designs, quality and eco-friendly credentials,” commented Mae Tracey, marketing and product development at Hug Rug. “This partnership with the UK’s favourite gardening charity will extend the popularity of Hug Rugs to an even wider market. We’re thrilled to be partnering with the RHS on this delightful range.”
Cathy Snow, licensing manager at the RHS, added: “This is a very exciting signing for the RHS, with strong messaging around sustainability and environmentally friendly products, along with UK-based manufacturing. And of course, the RHS Hug Rug Collection looks amazing.”
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