Next is currently enjoying success with a new collection that it designed and created exclusively with the Morris & Co brand.
The range comprises womenswear, menswear and childrenswear and features an ornate selection of iconic Morris & Co patterns, including Golden Lily, Pink & Rose, Sunflower and Honeysuckle & Tulip.
“Morris & Co.’s iconic designs have truly stood the test of time, experiencing an enduring appeal which has continued for 160 years,” commented Claire Vallis, creative director at Morris & Co. “We’re absolutely thrilled to partner with Next, paying homage to William Morris’ own ethic of sharing great design as widely as possible.
“The joy of working with Next has been in bringing the brand to new audiences, reinventing favourite designs for Next’s well-established market position.”
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