Brand extension company Skew Studio has been working with the National Trust to create its first official brand licensing style guides.
The guides – including one for children’s products – have been inspired by the flora, fauna, places and architecture which the National Trust cares for.
They are now being utilised across a broad range of licensed product categories and products including an interior tile range from Sarsen Group, lighting from Anglepoise and garden tools and accessories from Burgon & Ball.
“Good design should provoke a reaction, and make you feel, think or act,” explained Oliver Dyer, md of Skew Studio. “Places cared for by the National Trust stimulate the same response, whether a stunning period interior or a pristine piece of coastline, so working with the charity to create something original together was such a rewarding project.
“Reaching new customers through our work, and blending centuries of heritage with a contemporary ethos is so satisfying. I really believe this will help the National Trust reach new supporters, deepen connections with existing members, and reveal more about an organisation that means so much to the nation.”
Clare Brown, head of brand licensing and retailer development at the National Trust, continued: “From stunning coastal paths, woodlands and mountains to places like Chartwell and the mid-century masterpiece The Homewood; National Trust places are as varied and diverse as our nation.
“To create this project, we asked Skew to draw upon these places – the natural and the built, to create a cohesive collection of assets that are innovative, distinctive and vibrant. I love seeing their work on our products, and how this helps us to continue to care for nature, beauty and history for future generations.”
Michaela Davies, brand licensing manager at the National Trust, added: “Our new style guide is already proving a great asset to the licensing team, and our day to day work with licensees. I anticipate that the new style guide will also be instrumental in the charity forming further collaborations with new licensees, delivering new sources of income to support the work of the National Trust.”
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