Banijay Brands – in collaboration with Peaky Blinders brand and series owner and producer Caryn Mandabach Productions – has revealed a raft of new deals for the award-winning, epic family gangster drama.
New licensees have been appointed across apparel, gifting and accessories, with further ranges added with existing partners.
“With the upcoming sixth season, there is real momentum behind the Peaky Blinders licensing programme,” commented Alice Bernardo, director of international brand licensing at Banijay Brands. “Fans are incredibly passionate about the series and have high expectations for the off-air extensions we deliver.
“By working with the best partners, our products and experiences truly capture the essence of the show, and the ever-increasing demand is testament to that.”
In publishing, illustrated book publisher Quarto will release the first official Peaky Blinders cookery book following the success of last year’s cocktail book, while Michael O’Mara is re-releasing the official companion book to the TV series, By Order of the Peaky Blinders, updated with new artwork and season five content.
Styling and personal care specialist, Wahl has signed for co-branded clippers and trimmers to launch at retail in 2022.
Across the gifting category, Spanish distribution specialist Grupo Erik is launching a selection of products such as stationery and home and office accessories across Italy, Spain, and Portugal. Building on its hugely popular lines, French publishing and products specialist Larousse, part of Hachette Livre, is also expanding its collection to include a Peaky Blinders themed board game and card game.
Both the Black Country Living Museum and Brit Movie Tours have extended their official Peaky Blinders experiences, while Escape Live is continuing to offer Peaky Blinders escape games exclusively in Birmingham and will be taking the experience to an additional venue in Liverpool later this year.
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