Dr. Seuss Enterprises has kicked off the 2021 holiday season, revealing new partnerships and a robust merchandising programme for The Grinch – including what it has described as the ‘largest retail programme ever’ in the UK.
Building on the success of ‘Grinchmas’ 2020, this year Dr. Seuss Enterprises is leaning into the character as a ‘staunch individualist’ any fan can relate to.
The theme will be highlighted in the merchandising, as well as in events and activations across key territories.
Product categories in the UK and Ireland are expanding with new licensee H&A covering health and beauty, Fizz Creations for games and gifting, Stor for kitchenware and Brand Alliance for adult apparel and accessories, resulting in the largest retail programme ever in the UK.
“The Grinch is one of our more popular properties and has truly become a big part of the holiday season,” commented Susan Brandt, president of Dr. Seuss Enterprises. “With our best in class partners, we’re building out a licensing program that is our most ambitious to date and that we hope will appeal to all fans, whether they love the Grinch’s snarky sense of humor or the fact that his heart grows three sizes.”
In the US, new products will include character-inspired dog toys from BARK (pictured); squishable plush toys from Aurora; Grinch-themed tees and fleece from Life is Good; women’s and children’s footwear collections from Skechers; and festive décor from Gemmy Industries.
The ever expanding Canadian retail programme will be well represented with merchandise from partners Mad Engine, NTD, Bioworld Canada and Formula Brands, while Cotton On will launch Grinch retail programmes in its stores in the US and Australia.
Other highlights out of Australia and New Zealand include apparel and accessory programmes from Mitch Dowd, plus a fourth Grinch collection from sleepwear king Peter Alexander. New apparel from Powerhouse Clothing will feature in South Africa and apparel from new licensees Grupo Ismark and Grupo Textil CIMS in Mexico.
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