This ad will be closed automatically in X seconds.

Wow Stuff scoops MadeforMums wins with CoComelon innovations

Wow Stuff has picked up accolades at the MadeforMums toy awards for two of its CoComelon innovations.

The overall Best Toddlers Toy award was given to the company’s CoComelon Sleep Soother, a soft pillow in the form of the character which glows in the dark while playing a series of nursery rhymes from the series.

After a set period of time, the volume reduces before it automatically switches off.

In addition, coming first and winning Gold in the Best Educational/Learning Toys under 3s category was Wow Stuff’s CoComelon Colour Learning Sheep. As the name suggests, the product recognises the colours it is placed on, lighting up in the same colour and then signing Baa Baa Black Sheep and inserting the name of the sheep’s colour.

“These awards are judged by children and their parents, as well as our expert editorial team, so people know they can trust that these toys will be loved and well worth spending hard-earned money on,” commented Helen Brown, deputy editor of MadeforMums. “Wow! Stuff won through against very stiff competition so they deserve many congratulations.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LA24500x500
 
It's May and that means that the entry deadline for The Licensing Awards 2024 is approaching - with a closing date of Thursday 30 May 2024....
RoyalMailPeppa500x500
 
"Getting mail in the post is an exciting and special treat for little ones, and we cannot think of a better way for families to embrace this first experience than with Peppa Pig stamps from Royal Mail."...
H&MPantone500x500
 
H&M Home has unveiled its second collection with Pantone, using two colour palettes - Zesty & Fresh and Sweet & Juicy - playing with the idea of flavour, taste and hues....
RainbowKristina500x500
 
Kristina Sundby brings over seven years of retail experience in categories including party and celebrations to the company....
RainbowBrite500x500
 
Hallmark is marking a major anniversary this year, with an extensive licensing programme in celebration of Rainbow Brite’s 40th anniversary....
StationeryAwards500x500
 
A number of licensing companies and brands have been named as finalists in the Stationery Awards 2024, which take place on the first evening of the London Stationery Show (Tuesday 14 May)....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.