Asembl has secured Australia’s first Moulin Rouge licensed collaboration, with a sleep and lounge collection now at Peter Alexander.
Drawing inspiration from the icon that is Moulin Rouge, vintage Moulin Rouge posters and motifs, the ‘luxuriously chic’ sleepwear collection includes a navy tee, Moulin Rouge poster patterned PJ pant, sleep shorts, romper, slinky nightie ($99.95) and an elegant kimono gown.
Supported extensively in-store and online, as well as with advertising and social media, the Moulin Rouge collection heavily features as part of Peter Alexander’s store-front window displays.
Asembl was recently appointed as the Australian and New Zealand licensing agent for Moulin Rouge.
“We’re delighted to embark on this exciting collaboration with Asembl for Peter Alexander,” commented Virginie Clerico, vp of brand and strategic marketing at Moulin Rouge. “After the success of Moulin Rouge! The Musical, this initial apparel partnership with Peter Alexander marks another promising step in introducing Moulin Rouge to the Australian market. We appreciate Peter Alexander’s commitment to quality sleepwear, aligning well with the glamour of Moulin Rouge.
“This collection offers consumers an enchanting taste of our Parisian Moulin Rouge world through Peter Alexander’s unique designs. We look forward to more inspired collaborations and extending the Moulin Rouge magic to new horizons with Asembl.”
Justin Watson, md at Asembl, continued: “We are beyond thrilled to be representing the licensing interests of Moulin Rouge both here in Australia and in New Zealand. Embodying the most unique Parisian party extravaganza, Moulin Rouge lends itself beautifully to brand extension partnerships across all retail categories including soft lines and personal care.
“We know without a doubt this first licensed fashion partnership with Peter Alexander is going to be an incredible success in-store and online as will all future collaborations and partnerships we undertake for Moulin Rouge.”
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