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Banijay Kids & Family welcomes new Totally Spies agents

Banijay Kids & Family has welcomed a trio of new licensing agents for the Totally Spies franchise.

The series is due to make its return to screens later this year, with a seventh season airing on M6/Gulli (France), Discovery Kids LatAm, and across EMEA and the US with Warner Bros. Discovery.

License Connection will manage licensing deals across Benelux, Lotus Global Marketing will represent the brand in Brazil and LIT Licensing Agency will cover the Nordics.

“Totally Spies! already has a significant fanbase and there is huge potential for dynamic, original and exciting brand extensions,” commented Roubina Tchoboian, head of global licensing at Banijay Kids & Family. “It has already been generating significant interest from the licensing industry, and with License Connection, Lotus Global Marketing and LIT Licensing Agency in place, we are in a great shape to roll-out our ambitious, long-term licensing programme.”

The news follows the recent appointment of Bulldog Licensing to represent the Totally Spies! brand in the UK, where it will initially have a strong focus on the adult nostalgia market, across multiple categories, including apparel, fashion accessories, tech products, health and beauty and stationery.

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