Specsavers has revealed its latest designer collaboration, teaming up with British heritage brand, Barbour.
Inspired by Barbour’s wax jackets, the optical and sunglasses range features tartan and houndstooth prints, plus ‘timeless’ eye shapes including the ‘clubmaster’ and round metals, reported The Industry.Fashion.
The collection includes 13 optical frames and three sunglasses for men and women, plus for frames for children.
“We’re so excited to welcome Barbour into our portfolio of designer brands,” commented Bianca Swan, style editor at Specsavers. “Off the back of the popularity of quiet luxury trends in 2023, we’re now seeing a rise in the country core aesthetic. This is characterised by a focus on tradition and timeless quality, and we feel there’s a clear synergy between both the Barbour and Specsavers brands.
“With the launch of this collection, we hope to bring Barbour’s classic countryside style to the urban high street, so that every customer can find a style to suit them.”
David Godfrey, regional manager of distributor markets for EMEA and licensing at Barbour, continued: “We are delighted to partner with Specsavers on this eyewear collection which perfectly captures the heritage of Barbour. It incorporates our classic British style in textures and patterns synonymous with Barbour, reimagined for everyday wear from the city to the country.”
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