Apparel and accessories specialist, Brand Alliance has added the iconic Bruce Lee to its portfolio.
The deal was secured by Faye Rashad, licensing and key account manager at Brand Alliance, with the team at Bruce Lee LLC.
The new agreement covers daywear, nightwear, accessories, socks and underwear for the UK and Europe.
“We are delighted to add an icon such as Bruce Lee to our sports portfolio,” commented Faye. “We are incredibly excited to launch ranges at retail across UK and Europe.”
Sydnie Wilson, director of licensing at Bruce Lee LLC, continued: “We are thrilled to partner with the team at Brand Alliance; their portfolio is incredible, and we are very excited to see their ranges land at retail.”
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