“Brands encouraging sustainability will come to the fore”

WHSmith’s Pete Selby discusses the key trends to watch in the lead up to Christmas.

Brands which align themselves with helping the environment and encouraging sustainability will be among those coming to the fore in the lead up to Christmas.

This was the view of Pete Selby, head of books at WHSmith, when Licensing Source Book caught up with him at the judging of the product categories for The Licensing Awards.

Pete – pictured above with colleagues Ashlee Cox (centre), buyer of children’s books, and Kimberly Lee, assistant buyer of books – commented: “Brands that align themselves with the importance of reducing plastics, helping the environment and encouraging sustainability will come to the fore in the run up to Christmas and beyond.

“At the moment this charge is being led by National Geographic, but I am sure others will follow, and for the good.”

Pete also said that it was encouraging to see some newer literary brands, such as Oi, making the transition into licensing, although the trend towards heritage will continue.

“Classics such as Paddington, Elmer and Hungry Caterpillar are on for a good end of the year,” he commented. “It will be interesting to see if the Magic of the Faraway Tree spawns some licensing activity.”

Meanwhile, Ashlee and Kimberley believe that Frozen and Toy Story will be among the biggest brands in the run up to Christmas, while Pokémon is also looking strong.

This feature originally appeared in the autumn 2019 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Sanrio is to host a range of programmes across the year in the US for fans of Hello Kitty, marking the character's 50th anniversary....
Professional men's golf tour, LIV Golf has secured a multi-year partnership with Panini, which sees the company become the exclusive trading card partner for the league....
Pitched as the 'ultimate' guitar experience and located near London's Oxford Street, it marks the first ever Gibson Garage Experience store overseas....
Designer brand Fendi unveiled a unique charm created in collaboration with Perfetti Van Melle and its Chupa Chups brand at Milan Fashion Week....
Italian licensing agency Maurizio Distefano Licensing is marking the 10th anniversary of its foundation in 2024, and has further growth and innovation in its plans....
There are now just two weeks left to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal due to close on Friday 8 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.