This ad will be closed automatically in X seconds.

“Brands encouraging sustainability will come to the fore”

WHSmith’s Pete Selby discusses the key trends to watch in the lead up to Christmas.

Brands which align themselves with helping the environment and encouraging sustainability will be among those coming to the fore in the lead up to Christmas.

This was the view of Pete Selby, head of books at WHSmith, when Licensing Source Book caught up with him at the judging of the product categories for The Licensing Awards.

Pete – pictured above with colleagues Ashlee Cox (centre), buyer of children’s books, and Kimberly Lee, assistant buyer of books – commented: “Brands that align themselves with the importance of reducing plastics, helping the environment and encouraging sustainability will come to the fore in the run up to Christmas and beyond.

“At the moment this charge is being led by National Geographic, but I am sure others will follow, and for the good.”

Pete also said that it was encouraging to see some newer literary brands, such as Oi, making the transition into licensing, although the trend towards heritage will continue.

“Classics such as Paddington, Elmer and Hungry Caterpillar are on for a good end of the year,” he commented. “It will be interesting to see if the Magic of the Faraway Tree spawns some licensing activity.”

Meanwhile, Ashlee and Kimberley believe that Frozen and Toy Story will be among the biggest brands in the run up to Christmas, while Pokémon is also looking strong.

This feature originally appeared in the autumn 2019 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

In a first for Primark in collaboration with Disney’s The Lion King, all the clothing in the collection is made using recycled or more sustainably sourced materials....
MGA Entertainment's L.O.L. Surprise has unveiled a new shop in shop space in Hamleys on London's Regent Street....
Transport for London and London Spirit have once again teamed up ahead of the return of The Hundred, with a new London Underground-inspired playing shirt to be worn in the opening home fixture....
"We have always looked for unique IP from different parts of the world; when we first saw Human Love, we immediately fell ‘in love’ with it and what the brand represents for all couples of all types around the world."...
Maitland & Poate haș collaborated with journalist, author and founder of Mad About The House, Kate Watson-Smyth on a range of new handmade tiles....
The animation studio has collaborated with GOOD Agency to craft a series of short films for the Royal Society for the Protection of Birds to support engagement with young audiences under the banner 'We Campaign Because They Can't'....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.