Following a series of meetings at BLE in October 2023, 3Megos has won an international tender for the right to adapt and produce a new version of the series Nelly Jelly.
Based on the children’s books, the current TV series – owned by NJWorld – has been a success in the Baltic States, expanding across all media including music, toys and a movie.
To make the programme work as a long-running series across international markets, however, it was felt that a rewrite and production in an updated animation style was needed, with 3Megos winning a competitive tender.
Brands with Influence is on board to manage the licensing programme worldwide, outside of the Baltic States. The licensing will be based on the new look and style of the revamped series.
“We fell in love with the Nelly Jelly character and could immediately see the potential for this series,” commented Martin Lowde, coo at 3Megos. “Over the coming months we will be refining the storytelling, and adapting the animation style to make it really engaging for pre-school children across the world.”
Simona Krasauskiene, ceo at NJ World in Lithuania, continued: “We wanted to work with a company that could take the magic and excitement of the original stories, and deliver them in a new series that would work for broadcast internationally. The team at 3Megos immediately got the brand and its core values, and so we are delighted to be working with them to take an already successful brand even further.”
3Megos will be presenting Nelly Jelly at Kidscreen in San Diego and is in the process of producing a trailer for the new series.
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