British lifestyle brand, Carlton London has expanded its range of furniture and home furnishings in India through Flipkart, the country’s ecommerce marketplace.
Carlton London has been in India since 2002 and sells footwear, handbags, luggage, apparels, jewelry, sunglasses, perfumes and cosmetics, stationery and other accessories. It launched its range of furniture on Flipkart in 2022 to connect with millions of customers across the country and is expanding its selection across furnishings during the ongoing festive season.
The Carlton London Home products will include beds, sofas, mattresses, TV units and wardrobes under its furniture range, while curtains, bedsheets, towels and other décor items will be part of the furnishings range.
“This partnership puts our brand in front of new customers, and we are happy to partner with one of the largest online retailers of furniture and furnishings,” said Carl Virk, director at Carlton London. “While beds, sofas and bedsheets have already been launched, we will soon be launching wardrobes and bath products as well.”
Manish Kumar, vp consumables, general merchandise and home at Flipkart, continued: “At Flipkart, we constantly strive to provide our customers with an expansive range of products across the lifestyle spectrum. Lifestyle as a category also plays a crucial role in onboarding new customers to the platform. Over the last few years, there has been a growing inclination among Indian consumers specifically towards accessing furniture and home accessories online with heightened interest in revamping their home spaces.
“As the country is celebrating the festive season, we are excited to further expand our vast selection of offerings with Carlton London’s range of products to bring alive our vision of offering the latest global styles to millions of customers across country.”
In the past year, Flipkart has witnessed a 2x year on year growth in the demand for furniture, with a majority of new customers coming in from tier-3 and beyond cities.
The collaboration was facilitated by LicenseWorks on behalf of Carlton London.
Pranav Anand, managing partner at the agency, commented: “We are happy to welcome Flipkart as a strategic partner for Carlton London. Their expertise in this space of furniture and home furnishings makes this a perfect launchpad for the brand. It’s truly a win-win for both sides.”
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