New POW Academy joint venture launches in the autumn aimed at 5-11s.
Cartoon Network and its The Powerpuff Girls brand is joining forces with British Gymnastics for a new venture.
The tie-up will see the POW! Academy launch in the autumn, with the new initiative aimed at budding gymnasts aged five to 11 years old.
The POW! Academy challenges gymnasts to show off their talents and be proud of their achievements focused on linking the skills they have learnt in their gymnastics sessions into creative sequences. Every time a gymnast successfully achieves a new level, they’ll be rewarded through a new badge and certificate scheme.
“We’re delighted to partner with Cartoon Network who share our passion for inspiring young people and having a positive influence on their development,” said Jane Allen, ceo of British Gymnastics. “This is an exciting and new type of partnership which will delight thousands of gymnasts.
“The Powerpuff Girls series resonates with our young gymnasts and their brand attributes of inclusivity, courage and teamwork are a good fit with our sport.”
Vanessa Brookman, vp of content and creative at Turner Northern Europe, added: ‘The Powerpuff Girls are an iconic superhero trio, who have been role models to a generation of kids and continue to inspire today with their message of empowerment and strength.
“We are particularly delighted to partner with British Gymnastics on a scheme that compliments the fun and inspiring values embodied by this sport and offers a practical initiative for gymnasts to celebrate their achievements.”
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