Global partnership with Groupe SEB has seen the launch of a 50 sku Chefclub x Tefal range.
Chefclub has secured a global partnership with Groupe SEB for a colourful new line of cookware products under the Chefclub x Tefal brand.
The first Chefclub X Tefal products were launched in France for Candlemas Day 2021 with a line of pancake pans, bakeware and a new electric griddle appliance, the Crep-Party.
The 50 sku line includes skillets, pots and pans, kitchen tools and small domestic appliances.
Co-created in collaboration with the Chefclub community, the range aims to combine Chefclub’s and Tefal’s expertise to make cooking easier. It will be launched in Europe and sold via offline and online channels, as well as directly to consumer on the Tefal and Chefclub websites in 2021/2022.
Chefclub will be exhibiting at the licensing and collabs exhibition, Cobrandz, on 1-2 July in Paris.