Wool crafting specialist, Little Beau Sheep is celebrating having welcomed a new member to its flock, teaming with Aardman and its Shaun the Sheep brand.
The company has created a special range of products using British wool featuring the character and with fragrances inspired by the meadow flowers found on Mossy Bottom Farm.
The partnership is already off to a strong start, with the products being selected as finalists for Branded Gift of the Year in the Gift of the Year Awards, while it also received a positive reaction at Spring Fair last month.
Founded by crafting entrepreneur, Sarah Turner – who has shared her views on the power of wool and the tragedy of it being an underrated material in a TedX talk – Little Beau Sheep has worked with Aardman to create a range of products including Laundry Balls, Laundry Fragrance, Linen Spray and Felted Soap.
“One of the things I love most about my job is being able to advocate for this incredible magic material; collaborating with Shaun the Sheep allows us to take this message to a much wider audience,” commented Sarah.
Rachael Peacock, senior brand manager at Aardman, added: “We’re delighted to be partnering with Little Beau Sheep on this lovely collection of eco-friendly laundry products. The collaboration is a perfect match for Shaun the Sheep and goes hand in hand with our One Farm initiative, which actively promotes sustainable living through a planet friendly licensing programme. It’s also fantastic to see the collection already nominated for Gift of the Year. Mossy Bottom Farm has never smelled so good.”
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