DC Thomson Publishing rebrands to reflect growth in other market sectors.
DC Thomson Publishing has confirmed it has rebranded as DC Thomson Media.
The change is to reflect the transformation from traditional publisher to modern media creator and distributor.
With a portfolio of over 25 newspapers and magazines, print publishing is still a core offering and this now sits alongside other teams able to adapt to a changing marketplace environment, including events, e-commerce and digital.
Mike Watson, md of DC Thomson Media, said: “We’ve long been referred to as publishing and while this is still at the heart of our business, we are continually developing and growing.”
DC Thomson Media will build upon the strong brands it has – which includes the Beano property which is 80 years old in 2018 – developing these through associated revenue streams that complement the existing business.
Director of DC Thomson, David Thomson, added: “As the DC Thomson Group has grown, so has a need for the newspapers and magazines business to develop a separate identity.
“The rebranding of our publishing business to become DC Thomson Media is representative of our ambitious and innovative goals.
“We have a strong family of businesses covering a variety of sectors, and it is important to us that we continue to evolve and adapt to support the needs of our customers in all areas. I’m confident that DC Thomson Media will be well placed to do that.”
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