Shop in Soho will feature original merchandise, Mau5 heads and more.
After successful pop-up shops in LA and NYC, deadmau5 and mau5trap – along with The Pop-up Agency and Mclaren are bringing back ‘lots of stuff’ in a store.
This time the pop-up shop experience will travel across the Atlantic to the UK for a special run of dates to coincide with mau5’s headline shows.
The first ever deadmau5/mau5trap pop-up shop in Broadwick Street, Soho, London will activate from November 10-16 to coincide with headlining nights at Ministry of Sound and Printworks, and will be powered by deadmau5’sfavourite automotive brand Mclaren.
The experience will showcase two custom designed McLaren’s – a 570GT and 720S – as well as an interactive lounge inside the shop and a dedicated listening station powered by TIDAL, with free trials available for in-store customers.
Fans will have the opportunity to shop exclusive, original deadmau5/mau5trap capsule collections from partners such as Kid Robot, MetaThreads, SCUF Gaming, TRBL, McLaren and more.
The merchandise available will be one of a kind to the UK store and will feature limited edition toys and apparel, including a series of interactive, flexible screen embedded garments in partnership with TRBL.
There will also be deadmau5’s original mau5 heads on display in the store, special guests throughout the week and in-store signings from both deadmau5 and his mau5trap friends.
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