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Disguise extends Nintendo licensing deal

Disguise has revealed an extension to its licensing deal with Nintendo.

The extension allows Disguise to continue its partnership with Nintendo of America in designing, developing and manufacturing costumes and costume accessories in a multi-year agreement which spans the globe.

Since the initial Disguise global launch of licensed Nintendo costumes in 2013, the line has experienced continuous growth and expansion over the past 10 years.

As several Nintendo franchises continue to grow with new key game releases and even extensions into theme parks and film, Disguise has seen a significant expansion of the brand in all parts of the world including EMEA, LATAM and ANZ.

“Over the years, we have collaborated on various innovative lines, featuring iconic characters from Super Mario, The Legend of Zelda and Animal Crossing,” commented Tara Cortner, president and general manager at Disguise. “We’ve grown from a couple Mario and Luigi costumes in the early days to a large selection of characters attracting fans of all ages and demographics. The enthusiastic response from both new and loyal fans has been truly heartening.”

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