A joint collaboration between rock royalty, KISS and beverage company Brands for Fans has resulted in the expansion of the KISS Rum Kollection.
The fourth – and most exclusive member – of the collection is KISS Monstrum Ultra Premium Rum. To capture the desired quality for the limited edition, the search for the perfect rums went as far as Latin America and the Caribbean.
Specially selected from Guyana and Jamaica, the rums have been aged for over 15 years in ancient arrack leggers, a particular edition of 800 litre oak casks.
For KISS fans, the design is a treasure trove discovery of hidden references to the band’s history. The concept is built upon Creatures of the Night, the band’s tenth studio album.
The name ‘Monstrum’ within the product title has dual meaning – the latin translation for ‘monster’ (a creature of the night) and wordplay combining ‘rum’.
Both the bottle label and box design have a special glow in the dark coating.
The deal was brokered by KISS’ merchandising agent, Epic Rights.
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