This ad will be closed automatically in X seconds.

Golden Bear underlines sustainability commitments

Golden Bear is continuing to build its collection of recycled plush – with the company saying that it is passionate about being part of the change for a more sustainable future.

“The Golden Bear ethos is if there is a more sustainable material we could use, we should challenge ourselves and drive positive change,” explained Rebecca Henchey, the company’s product and innovation director. “We are working hand in hand with our supply chain, learning together, and setting ourselves some challenging timelines. We had some difficulties with costs to start with, but we have a longer term vision that this is the right approach. We know that to make change you need to be bold and make tough decisions in the short-term to see benefit in the longer term.”

Hey Duggee was the first licence to be delivered as recycled plush, and it has also now rolled out across Mr Tumble and The Baby Club. Rebecca offered: “We have a staged approach to impact all of our ranges. This is a planned timeline that we are managing with our supply chain, our customers and our licensor partners.”

She continued: “Sustainability is no longer a nice to have, it will soon be an expectation and we are passionate about being part of the change. We all have a role to play, as individuals, as businesses and industries, and toys is no different. We know this is a work in progress, and we may not get every decision 100% right along the way, but we are committed to positive change and we will continue to challenge ourselves on what more we can deliver.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.