This ad will be closed automatically in X seconds.

Hasbro completes acquisition of eOne

“We are pleased to welcome the incredibly talented eOne team to our company” says Hasbro ceo.

Hasbro has officially completed its acquisition of Entertainment One.

The confirmation came on December 30, 2019, meaning that preschool properties such as Peppa Pig and PJ Masks have joined Hasbro’s portfolio.

“We are excited about what we can do together and see tremendous opportunity for shareholder value creation through this acquisition,” said Brian Goldner, chairman and ceo at Hasbro. “Our businesses are highly complementary with substantial synergies and a great cultural fit.

“The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth. We are pleased to welcome the incredibly talented eOne team to our company.”

Darren Throop, president and ceo of eOne, will report to Goldner. In addition, eOne’s Olivier Dumont, president, family & brands; Steve Bertram, president, film & television; and Chris Taylor, global president, music, will also be joining Hasbro, reporting to Darren.

The all-cash transaction is valued at approximately £2.9 billion ($3.8 billion).

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
HamleysItaly500x500
 
Hot on the heels of successful openings in Milan and Rome, Hamleys continues to drive its Italian expansion with the opening of its first shopping centre location in Bergamo’s Oriocenter....
TopLicensorsReport24500x500
 
This year’s License Global report also includes trend-predictive data for 2025 from IP owners across toys, fashion, food and beverage, entertainment and other consumer verticals....
ChintiParkerMrMen500x500
 
"We are thrilled to partner with Mr. Men Little Miss to create a collection that celebrates the unique personalities and playful spirit of these cherished characters."...
Crunchyrollrebrand500x500
 
Anime specialist Crunchyroll has unveiled a new brand identity - with the new look, feel and sound aiming to 'reflect the joy' that anime brings to fans, tapping into a spirit of fun and celebration....
EtihadStadium500x500
 
City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
RHSxRoma500x500
 
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.