Trolls content featured in new ‘Dream Drive’ in-car VR prototype at CES this week.
Content from hit movie Trolls is part of a new virtual reality content and solutions prototype from Honda being shown this week at the Consumer Electronics Show in Las Vegas.
The car company has formed an alliance with DreamWorks Animation for its Dream Drive concept to help showcase its capabilities to visitors.
The collaboration enables Honda to “enhance the in-vehicle experience through new ways of delivering information and content” according to John Moon, developer relations lead at Honda Developer Studio.
Honda Dream Drive uses a VR headset to immerse passengers in a virtual reality world triggered by the motion of the vehicle.
“We see the cabin of an automobile as an untapped platform for delivering entertaining and educational experiences to consumers,” commented DreamWorks Animation’s chief animation technology officer, Jeff Wike.
“Working with Honda has enabled us to bring our collective talent together to explore and identify opportunities in adapting and creating new forms of consumer engagement.”
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