Rock band teams with family brewers Robinsons for launch of Light Brigade.
British rock legends Iron Maiden and family brewers Robinsons have joined forces to create a new English ale in support of Help for Heroes.
Light Brigade was created by head brewer Martyn Weeks and Iron Maiden’s lead vocalist, and ale aficionado, Bruce Dickinson. The final tasting and approval took place at Help for Heroes’ Tedworth House Recovery Centre in Wiltshire last autumn.
6p of each pint and 5p of each bottle sold will be donated to help the thousands of Servicemen and women who live with complex wounds and injuries – both physical and mental – and are looking to regain their purpose in life.
Iron Maiden and Robinsons had previously worked with Help for Heroes on the Trooper range of beers almost five years ago – it has now sold over 20 million pints worldwide.
Bruce commented: “We are very proud to have been asked to get involved. I have been an instructor on several of British Airways’ flight simulator ‘Flying Heroes’ days for Help for Heroes Veterans, so I know the charity and the work that they do well.
“Light Brigade is our interpretation of a golden ale that maintains the elements of strength and character that are the essence of Trooper, but at a more sessionable level. In fact, the two beers complement each other very well.”
Beth Miles, director of marketing and fundraising at Help for Heroes, added: “We are thrilled that Bruce Dickinson has developed a new beer for us under the Trooper brand with Robinsons.
“We are sure that Light Brigade will have a very popular appeal and raise significant funds, enabling Help for Heroes to empower more Veterans to reach their potential and regain their purpose.
“This is the beginning of a partnership which we hope will see Trooper fans and Robinsons customers join The Force for Good campaign to support the thousands whose lives have been affected by their service.”
In keeping with the Trooper brand, Light Brigade’s original bottle label features Iron Maiden’s iconic mascot Eddie on horseback in one of the uniforms of the Light Brigade.
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