JCB has developed and launched its own Consumer Products Sustainable Packaging Guide to help licensing partners review their packaging solutions and improve their sustainability.
The guide is part of current efforts to bring the team’s consumer products division into full alignment with the values of the wider JCB business. The guide was created in 2022 and introduced to coincide with the introduction of packaging Extended Producer Responsibility legislation in January 2023.
JCB has made some big changes to its core construction business since 2010, working to reduce the carbon impact of its machinery through efficiency. It has utilised its engineering expertise to model the guide on the one it already implements across its supply chain.
“The Guide identifies three key priorities,” said Katie Lane, JCB’s brand licensing manager. “First is to optimise design and design packaging thoughtfully to ensure every element is necessary. Second is to source sustainably and maximise recycled and responsibly sourced content. Third is to support recycling and prioritise the circular economy, planning for the full life-cycle of the packaging.”
The Sustainable Packaging Guide is now being shared with licensees as JCB works alongside them to identify the areas of priority.
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