KARHU steps out with new Moomin trainer collaboration

Finnish trainer and lifestyle brand, KARHU has teamed with Moomin Characters on a new two-piece collection, inspired by the story of Moominpappa at Sea.

The new trainer designs reflect the Moomins’ journey at sea and the rocky island lighthouse where the family eventually lands in the book, according to the company.

To help bring the collection to life, KARHU visited the island of Kailo – home to Moominworld – to photograph each silhouette in a setting recreated from the stories.

The design team sourced the book to introduce new colourways to the two new trainer designs: Fusion 2.0 and Aria 95.

The India Ink/Chambray Blue Fusion 2.0 is constructed from micro-perforated suede and ballistic nylon, and dressed in tones that evoke the Moomins’ journey at sea to find a new home.

Meanwhile, the Dawn Blue/Sleet Aria 95 utilises sturdy mesh and a reflective M-logo as a nod to the rocky island lighthouse.

The iconic figure of Moomintroll also graces the upper of each silhouette, while both feature pops of red, inspired by the character’s scarf, plus vibrant geometric patterns to highlight the colours of Moominvalley.

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