As the final celebration marking its 20th anniversary, family focused marketing agency, Kids Industries (KI), is hosting a free conference to launch fresh and exciting insights from its extensive Global Family Study – an insight report carried out across 5,000 families across 10 countries, spanning six continents.
Set to take place at Conway Hall in London on 21 March, places are limited and KI is inviting people from the licensing, toy, gaming, edtech and sustainability sectors to register their interest in order to allocate seats fairly.
“After listening to 5,000 families across the world and understanding what it means to be them in 2023, we’re gearing up to share our top findings and key learnings with event attendees,” explained Gary Pope, ceo and co-founder of KI. “It’s going to be an unforgettable afternoon. Not only will we be sharing brand new insights, we’ll also be hosting a series of unique sessions exploring how to create brands, products, services and IPs that connect with global families. There might even be a few surprises, too.”
Jelena Stosic, strategy director at KI will deliver the opening keynote where she will share the key insights the conference will explore… the story of the global family. A timestamp of family life today right around the world, she will share their attitudes, media habits, mental health and hopes for the future.
This will be followed by three key stories:
What exactly is fandom, why is it important to us and how do we create devoted fans? KI will discuss emerging trends that shape what we think about fandom, as well as the KI Fandom tool; an evolving model that helps to understand how fandom manifests itself and can be encouraged in an ever changing world.
Where is the Love? A key motivation for working in the kids and family space is the love that the brands KI work with engender in children. But how do you build this affinity? In this session KI will put forward some principles for brands to consider in order to build and sustain brand love amongst their audiences.
What will the future look like? KI will explore parents’ and children’s evolving hopes, ambitions and priorities for the future. It will also consider the challenges they are concerned about facing – and their enduring optimism for what is to come.
The Global Family conference is limited to just 200 spaces. To register interest in attending please visit: The Global Family (kidsindustries.com).
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