Kids music brand, KIDZ BOP has appointed Bulldog Licensing as its UK licensing agency.
Since launching in the US in 2001, KIDZ BOP has sold over 23 million albums and generated over eight billion streams, and was also named Billboard Magazine’s “#1 Kid Artist” for 11 consecutive years.
KIDZ BOP has 24 top ten debuts on the Billboard 200 Chart; only three artists in history – The Beatles, The Rolling Stones and Barbra Streisand – have had more top ten albums.
Over the past five years, KIDZ BOP has expanded internationally into territories including the UK, Germany, France and Mexico, with dedicated KIDZ BOP Kids in each market.
Since its launch in the UK in 2017, KIDZ BOP has garnered seven top ten albums. The brand continues to grow its partnership with Sky Kids in the UK, where there have been several specials and series starring the British KIDZ BOP kids.
Building on this success, Bulldog will be targeting a wide range of categories for the brand in the UK including apparel, video games, gifts, toys and accessories, with a target market of 5-12s.
“This is a property with a strong identity, a massive appeal and a growing international reach, all of which make it perfect for an expansion into a wide range of merchandise that reflects the values of fun, style and great music that underpin the brand,” commented Rob Corney, md of Bulldog Licensing. “We’re thrilled to be working with KIDZ BOP.”