Kinder Surprise and Kinder Chocolate products will both have limited edition branded packs.
With the movie opening in UK cinemas on May 24, the promotions for The Secret Life of Pets 2 are ramping up – with Ferrero rolling out special limited edition packs.
Kinder Surprise and Kinder Chocolate will both feature the licence, making this Ferrero’s first combined licence, according to Talking Retail.
The Kinder Surprise eggs will contain one of eight toys, while Kinder Chocolate will include matching stickers.
The licensed line will be backed with £1.3 million in marketing support.
In addition, the collaboration will also include a consumer competition with the chance to win a Secret Life of Pets 2 toy storage case.
“Our previous family movie licences, such as Minions and Despicable Me, have been very successful so we are expecting the Secret Life of Pets 2 range to generate a lot of excitement for the Kinder range,” said Levi Boorer, customer development director at Ferrero UK & Ireland.
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