Art Wise appoints License Connection as licensing agent in Europe for the preschool brand.
License Connection has been appointed the licensing agent for Europe for the new preschool brand from Art Wise, Allie the Ellie.
Created by Ellen Langendam – a Dutch creator, art director and art teacher – the brand follows Allie on her explorations in her habitat and the funny moments she experiences.
It has broadcast on children’s Dutch TV block NPO Zappelin, and its online channels, since March 2020.
License Connection will now look to grow Allie the Ellie into a range of categories including publishing, toys, apparel, puzzles, games and home textiles among others. It will also target categories including food, baby accessories and retail partnerships.
“We are really excited about this relationship with Art Wise and thrilled to partner within Europe,” said Daphne Kellerman, owner of License Connection. “We look forward to expand this preschool brand with new products to kids and families throughout the continent so kids can experience their ele-phantasy.”
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