This ad will be closed automatically in X seconds.

Major role for licences in George’s holiday shop

Trolls, Minnie Mouse, Shimmer and Shine, My Little Pony among brands featured.

The sun is well and truly out, and the doors are open on George @ Asda’s holiday shop, with the retailer aiming to attract both those jetting off and those opting for staycations with a host of character and entertainment brands.

Within the girls category, brands including PAW Patrol, Trolls, Peppa Pig, Minnie Mouse, Shimmer and Shine, My Little Pony and Disney Princess feature on products including swim suits and towel ponchos.

Meanwhile, for boys the likes of Spider-Man, Star Wars, PAW Patrol, The Avengers, Cars 3, Despicable Me 3, Iron Man, Finding Nemo, Mickey Mouse, George Pig and WWE feature on swim shorts, towel ponchos, rash vests, swim bags and sun protection swim suits.

A host of branded beach towels are also available featuring PAW Patrol, Little Mermaid, Star Wars and Disney Princess.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
JuliaandAxel500x500
 
A year-long programme of new publishing, promotional activity and a national PR campaign will mark the milestone for the bestselling partnership....
FormulaENewEra500x500
 
Formula E has teamed with the sports and lifestyle brand on a multi-year global licensing deal for a range of fan headwear products....
MCMattel500x500
 
“In partnership with Minecraft, we are thrilled to bridge new connections between the physical and digital worlds."...
Paperchase500x500
 
The deal - which was concluded on 31 January - does not include Paperchase’s 100+ stores, which are all expected to be closed in the coming weeks, with the brand living on within Tesco’s offer....
HK500x500
 
Paris-based international distributor Kids First has secured a host of new global broadcast partners for Hello Kitty: Super Style....
AshHol500x500
 
ToyTopic's Ashley Holman on working hard on product innovation and sustainability and why price will be key in 2023....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.