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Major role for licences in George’s holiday shop

Trolls, Minnie Mouse, Shimmer and Shine, My Little Pony among brands featured.

The sun is well and truly out, and the doors are open on George @ Asda’s holiday shop, with the retailer aiming to attract both those jetting off and those opting for staycations with a host of character and entertainment brands.

Within the girls category, brands including PAW Patrol, Trolls, Peppa Pig, Minnie Mouse, Shimmer and Shine, My Little Pony and Disney Princess feature on products including swim suits and towel ponchos.

Meanwhile, for boys the likes of Spider-Man, Star Wars, PAW Patrol, The Avengers, Cars 3, Despicable Me 3, Iron Man, Finding Nemo, Mickey Mouse, George Pig and WWE feature on swim shorts, towel ponchos, rash vests, swim bags and sun protection swim suits.

A host of branded beach towels are also available featuring PAW Patrol, Little Mermaid, Star Wars and Disney Princess.

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